Hello - Well I have finally broken down and started a blog. As a media, advertising and marketing professional, the main focus of this blog will be to feature, talk about, praise and sometimes criticize the crazy world of communications. This world has gotten a lot smaller in the past 10 years. Friends I haven't seen in more than 20 years chat with me daily on Facebook. I know what all my friends and a lot of my clients are doing not only daily but up to the minute on Twitter. My first cell phone was the beloved "brick phone"... kind of like those old phones you saw guys calling in air strikes in Vietnam with. Now my pocket sized phone lets me e-mail, text, post to Facebook, Twitter, check baseball scores on the internet, take photos and video, listen to my music on the airplane, play Tiger Woods golf and record memos. Oh yeah, and make a call every once and a while. People 30 years ago were exposed to roughly 2,000 advertising messages a day. Today, that number is closer to 5,000 and the ad marketplace will just continue to get more saturated and more crowded.
It is an exciting and scary time for the advertising and marketing business. Newspapers are shutting down, but social media is exploding. Out of home advertising is growing and adding new digital products, but budgets are being slashed and proof of ROI expectations have grown. People are recording their favorite shows but fast forwarding through the commercials.
What does the future hold for our industry? Who knows. But I do know it is up to us... we as the producers of media and advertising and the consumers who are exposed to it.
Until next time.... CR
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